Water Bottle Pink Plus

Bobble

Clean and drinkable tap water flows into the majority of homes in industrialised nations but despite pretty good quality and taste, it remains a drink of last resort. Instead, single-serve water in throw-away bottles has exploded in popularity and while it may be trendy, it’s polluting the environment and harming our seas and wildlife. Estimates suggest that the world consumes more than 220 billion bottles per year.

The inspiration behind bobble

In 2008 our founders, Richard and Stephanie Smiedt, were developing product in Asia when they passed by an open field piled high with factory waste. The scale was massive, breath taking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.

They turned their attention towards single-serve plastic water bottles. If those bottles were exacting a murderous toll on the environment, they would simply need to reinvent them. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The invention of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could make their own visible statement about their belief in functional, ecologically pure business practices. In doing so they can enjoy the experience of healthy, single-serve water, minus the financial and environmental cost.